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Armour has announced today that it has appointed BusiSoft AV ("BusiSoft") as its new exclusive Australian distributor for Armour's award winning brand portfolio that includes Q Acoustics, QED and Goldring. BusiSoft is a leading distributor of premium audio brands in the Australian and New Zealand markets with a high-quality dealer network and over 30 years experience in the personal and home audio markets.
The change comes after 3 years of partnership with Indi Imports, whose business is increasingly focused on building the Loewe television brand in Australia and reflects Armour's desire to have a more hi-fi/audio specialist as its distribution partner. The next 12 months will be particularly important for the Armour brand portfolio, most notably for Q Acoustics, with a busy program of new product launches scheduled to start in the next few months.
"This is a fabulous opportunity for Armour to be working with BusiSoft and comes at an exciting time as we enter our most ambitious period of new product launches over the coming months. The BusiSoft team clearly understand the requirements of the hi-fi market in Australia with a committed high-quality dealer network and premium brand portfolio and we are delighted to start this next chapter for Armour in Australia with Busisoft as our partner" commented Chris Emerson, Sales Director of Armour Home, adding, "It is always a hard decision to change partners, but it was clear that Indi was heading in a different market direction with its distribution of the Loewe brand from where we wanted to go with our brands. I would like to thank them for their support over the past 3 years and wish them every success for the future."
George Poutakidis, CEO, BusiSoft AV said "BusiSoft AV is thrilled to be working with Armour Home on further building the Armour brands in Australia. The price point and aesthetics of these brands will fill the appetite of a new market in Australia".