Armour Home Electronics Ltd appoints American Audio & Video (AA&V) as exclusive North American distributor for Q Acoustics, QED, and Goldring

Armour Home Electronics Ltd, a leading UK-based audio manufacturer and distributor, is excited to announce the appointment of American Audio & Video (AA&V) as its exclusive North American distributor for its award winning audio brands: Q Acoustics, QED, and Goldring.

With a reputation for delivering high-performance audio products that combine cutting-edge technology with exceptional design, Armour Home’s brands have built a strong and loyal following in the United States. The new partnership with AA&V marks a strategic step in Armour Home’s vision to significantly accelerate growth and increase market share in North America.

AA&V, a division of Exertis | JAM USA, brings decades of expertise in the professional and consumer electronics distribution landscape. With an extensive dealer network, proven track record of market expansion, and deep knowledge of the North American audio market, AA&V is ideally positioned to take Armour Home’s brands to the next level.

As part of the agreement, AA&V will not only handle traditional distribution across North America but will also take on full responsibility for all e-commerce operations. This integrated 360-degree model ensures seamless logistics, optimised supply chain management, and a unified brand experience for retailers and consumers alike - both online and in-store.

Q Acoustics is world renowned for its award-winning, class-leading loudspeakers that have redefined every market they’ve entered—from entry-level to high-end, and from stereo and home cinema sound to wireless and custom install solutions. Alongside Q Acoustics, QED has led the way in audio innovation for more than 50 years, pioneering high-performance AV and digital cables and accessories. Completing the trio, Goldring, with a legacy spanning more than a century, is celebrated for its precision-engineered phono cartridges and turntables, embodying heritage, craftsmanship, and outstanding audio fidelity.

Jamie McKay, Sales & Marketing Director, Armour Home Electronics Ltd comments: “We’re excited to partner with AA&V to strengthen the presence of Q Acoustics, QED, and Goldring across North America. Their industry expertise and comprehensive distribution and e-commerce capabilities will be key to accelerating our growth and brand visibility in this important market.”

Kris McDougall, Director, National Sales, American Audio & Video comments: "We are absolutely elated to add Armour Home to the AM&S family of brands. Their innovative offerings from Q Acoustics, QED, and Goldring mesh perfectly with our curated ecosystem of hi-fi product offerings. Combined with our industry-leading sales and distribution skills, we’re well-poised to continue growing these great brands in the U.S. for years to come."

The partnership is effective immediately, with AA&V already in the process of onboarding product inventory and preparing a comprehensive marketing and dealer support program. It also represents a key step forward in Armour Home’s strategy to broaden its international footprint and bring exceptional audio experiences to customers worldwide.

About American Audio & Video (AA&V)

American Audio & Video (a division of Exertis | JAM USA) is a global importer/distributor of consumer electronic products, with reach into some of Europe’s and the America's largest national CE chains and smaller owner-operated businesses alike. For more information please visit www.americanaudiovideo.com

About Armour Home Electronics Ltd.

Formed in 2003, Armour Home is a specialist manufacturer and distributor of audio, AV and multi-room equipment. Having been bought out by its management from Armour Group plc 2014, Armour Home has built an enviable reputation designing, developing and manufacturing audio products under its three owned brands of Q Acoustics, QED and Goldring alongside the exclusive UK distribution of Grado headphones. For more information please visit www.armourhome.co.uk