Another Outstanding Year! Armour Receives No Fewer Than Six Of These Presti...... [More]2006-07-25
Attended by around 50 leading retailers... [More]2006-07-25
Organised by Canohm, the Australian distributor... [More]2006-07-25
New Conran Audio Speaker Dock Now Available... [More]2006-07-25
Jointly organised with I-Distribution... [More]2006-07-25
What Hi-Fi? Sound & Vision (February 2011)... [More]2006-07-25
Grado PS1000 and GR10... [More]2006-07-25
|
So, You can watch it, you can sleep in it and now you can eat and drink it. |
|
Al Gosling founder of the Extreme Sports Channel commented: "Our vision for EX Freshies was to create a place where consumers want to hangout a cool alternative to overwhelmingly corporate cafes in malls and high streets around the world. Our mission was to provide the finest freshly prepared food with great service in an environment that reflects what we and the EX brand stand for."
Marvin Share from Retailcorp said "Extreme Sports in Dubai is a relatively new experience although the market is growing massively. We are hugely excited to be launching EX Freshies throughout the region. Our initial feedback from the customers so far has been mind blowing."
Dan Einzig, founder of Mystery Design, the overall creative director and 'brand guardian' on the project stated "From the start we have aimed to create somewhere with an incredibly positive ethos, which is exciting and fun and that would welcome everyone, not just those who participate in extreme sports, but who aspire to the lifestyle whilst being totally true to the credibility of the EX brand."
If you think we are stopping there then you would be mistaken, this is only the beginning! We are rolling EX Freshies out across the Middle East and South Africa as we speak while also talking to and looking for franchise partners on a Worldwide basis, so more people can enjoy a fresher, healthier and an all-round more energizing choice. Look out for two more EX Freshies opening in September and one in both November and December!
For more info on EX Freshies visit www.exfreshies.com or contact sophie@extremeinternational.com