Alphason Designs Announces New TV Furniture

Alphason Designs, a market leading UK TV stand manufacturer for nearly thirty years, is pleased to introduce three new models to its popular ‘Alpha’ furniture range.

Alphason Designs is a brand of Armour Home. Mark Knight, its Product Manager responsible for Alphason, stated: “As you would expect of any successful company, Armour continually undertakes independent market research as well as listening to feedback from consumers and dealers. Indeed, dealers may be assured we are very aware their need to make good working margins on products such as furniture, is key to their business and naturally this effects their buying decisions.

The recommended retail prices and trade margins of the new models have been set with this in mind.”

Knight continued: “The success we currently enjoy with our premium quality ‘Design First’ range of furniture indicates the higher end sector is relatively buoyant, whereas in the more conventional ‘oilrig’, more mass market sector, sales volumes whilst important, remain subdued.”

He concluded: “Perhaps as a result of the extraordinary increases in the size, performance and value offered by the newest televisions, our research indicates there is a new demand for furniture products that fill the gap between these sectors. These three new additions to the Alpha range have been named after elements and are called ‘Chromium’, ‘Osmium’ and ‘Francium’ (pronounced Fran-see-um)”

The new models meet this new demand by offering outstanding, design led styling, excellent build quality, colours and finish; yet truly affordable pricing. Our confidence in these products is very high but clearly, they can only be successful in the market place if they are displayed and presented properly. We recognise this requires a level of commitment that can only be provided by good quality, competent dealers. We in turn are fully committed to supporting those dealers and of course, incentivising them appropriately.

‘Chromium’ - for TVs up to 50” screens, features an elegant, high gloss enclosed cabinet with piano black safety glass top and an ‘infrared friendly’ glass door, which allows remote control signals to pass through. The cabinet includes a soft opening door, DVD/Blu-Ray disc storage, passive ventilation, cable management and fashionable chromed legs. The flagship of this range, Chromium has a recommended retail price of just £199 inc vat.

‘Francium’ - available in two widths to accommodate screens up to 32” and 50”. Francium is an exciting new open fronted stand which boasts contoured walnut wood effect sides, an adjustable safety glass shelf, cable management and stylish chrome detailing. Recommended retail price is £179 and £199 inc vat respectively.

‘Osmium’ - Sleek, Smart, Stylish and modern, Osmium is the perfect TV stand for entry level flat panel screens. A ‘floating shelf’ pedestal design; to allow optimum viewing it features a height adjustable bracket that can also rotate 15 degrees left and right. In common with all Alphason stands, the design incorporates a cable management system. Recommended retail price is £169 inc. vat.

All three new models are available now.

// ]]> // ]]>